Facebook Instagram Whatsapp

Why Procan

Our History

Our journey began in childhood when our love for pets ignited a passion within us. We began importing dog and cat food in 2013, prioritizing quality and affordability. As the years went by, we realized the potential to make a greater impact by manufacturing pet food. In 2017, we embarked on research to establish a facility for producing dog and cat food in Pakistan. After years of hard work, in April 2021, we initiated the production of our own line of dog and cat food. As we have locally all the raw materials available. Our journey is a testament to our unwavering dedication and the bond we share with pets.

Our Mission

Our mission is to enhance the lives of pets and their owners by providing quality pet food. We create ease for pet lovers, offering them a range of products that cater to the needs of their companions. By utilizing available raw materials, we aim to contribute to Pakistan’s agricultural sector.

Our Vision

Our vision is to be the leading provider of high-quality and affordable pet food in Pakistan. We envision a future where every pet owner can access nutritious food for their pets. We strive to make Pakistan self-reliant in pet food production, promoting the pet industry.

Key Principles

Quality is at the core of our commitment to serving the pets we cherish. It is the foundation of everything we undertake. From the moment we set out to create our pet food products, we aim to deliver the absolute best. We select and source ingredients of the highest quality. We never compromise on the quality and safety of our products. We install quality control measures at every step of the manufacturing process.
Responsibility is ingrained in everything we do, without the need for prompting. We embrace our role as caretakers of the well-being of pets. We go beyond fulfilling our obligations. We seek out ways to support the responsibilities of others. We are part of a pet welfare community, serving owners, shelters, and veterinarians.
We hold our resources in high regard, recognizing their precious nature. Embracing productivity enables us to achieve more while minimizing waste. We understand the value of our resources, whether it be time, energy, or materials. By operating with productivity, we maximize the use of these precious assets. We optimize processes for efficient resource use.
Freedom empowers us to shape our own destiny. We maintain our cherished state of liberty through our performance and achievements. The essence of freedom lies in the ability to determine our own path that aligns with our values. The precious gift enables us to pursue our dreams and manifest our true potential. With freedom, we have the autonomy to create a future that reflects our deepest desires.
Previous slide
Next slide

Our Philosophy

At Procan, we’re dedicated to providing professional canine nutrition that meets the highest standards of quality and excellence. Carefully crafted formulas that cater to the unique needs of dogs at every life stage.

We’re passionate about creating dog food that’s not only delicious but also nutritionally balanced and safe. That’s why we use only the finest ingredients and sources to achieve our philosophy of 5 Vital Nutrients.

5 ESSENTIAL NUTRIENTS

Protein

For a leaner body mass, toned muscles and healthy hair growth

Fat

For a vibrant coat, healthy skin & nervous system and proper digestion

Carbohydrates

For energy, ease of digestion, accelerated growth and balanced development

Minerals

To ensure the effective performance of metabolic processes throughout the body

Vitamins

To boost the functioning of the immune and nervous systems and to regulate hormones